The therapists at That’s The Rub don’t just work on bodies — they’re trained in a clinical methodology that most massage schools don’t teach. That methodology is the KI Process™, developed and delivered by The Keplinger Institute. If you’re a massage therapist looking to advance your clinical skills, or a practice owner building a higher-caliber team, this is where that work happens.
What Is The Keplinger Institute?
The Keplinger Institute is a continuing education and professional training organization for licensed massage therapists, founded by Lisa Keplinger, LMT — the founder of That’s The Rub. The Institute teaches the KI Process™: a structured clinical framework for assessment, treatment planning, and multi-modality technique integration that bridges the gap between relaxation massage and medical-grade soft tissue work.
The Institute operates out of Bloomington, Indiana and serves therapists across the state and region through in-person and hybrid programming.
What the Keplinger Institute Offers
Continuing Education Courses
NCBTMB-approved CE courses in clinical massage techniques, the KI Process™, and specialized modalities. Designed for licensed therapists who want to expand their clinical scope and take on more complex client presentations.
Team Training for Practices
On-site or cohort training for massage practices that want to standardize clinical methodology across their team. This is how That’s The Rub maintains consistent quality across all of its therapists — and it’s available to other practices that want the same standard.
Custom Programs
Custom curriculum development for medical offices, rehabilitation practices, and health systems integrating massage therapy into clinical care. Built to your setting, your patient population, and your clinical standards.
The KI Process™ Explained
The KI Process™ is a systematic clinical approach to massage therapy that begins with structured assessment rather than jumping straight to technique. It provides therapists with a decision framework: how to identify what’s actually driving a client’s symptoms, which modalities are indicated, how to sequence treatment, and how to track outcomes across sessions.
It’s the methodology that allows TTR therapists to work effectively on complex cases — MVA injuries, chronic pain, post-surgical recovery, neurological conditions — that standard massage training doesn’t prepare therapists for.
The Connection to That’s The Rub
Every therapist at That’s The Rub is trained in the KI Process™. When you receive Advanced Therapeutic, MVA, or any clinical service at TTR, you’re experiencing the KI Process™ in practice. The Keplinger Institute is the training infrastructure behind TTR’s clinical standard — and it’s now available to the broader profession.
Learn More at KeplingerInstitute.com
Full course listings, enrollment information, team training inquiries, and CE documentation are managed through the Institute’s dedicated site.
Visit KeplingerInstitute.com →
For direct inquiries: training@KeplingerInstitute.com
Address: 205 N. College Ave, Suite 150, Bloomington, Indiana 47404
Frequently Asked Questions
Who is The Keplinger Institute for?
Licensed massage therapists seeking CE credit or clinical skills advancement, massage practice owners looking to train their teams, and healthcare organizations integrating massage therapy into clinical programs. If you’re a client curious about massage therapy training, this is also where TTR’s therapists develop their clinical expertise.
Is the KI Process™ accredited for CE hours?
Yes. Keplinger Institute CE courses are approved through NCBTMB. Check KeplingerInstitute.com for current course listings and CE hour documentation.
Where are courses held?
The primary training location is Bloomington, Indiana — 205 N. College Ave, Suite 150. Hybrid and on-site options are available for team training engagements. See KeplingerInstitute.com for the current schedule.
What makes the KI Process™ different from other CE programs?
Most CE programs teach individual techniques in isolation. The KI Process™ teaches a clinical framework — assessment methodology, treatment sequencing, and outcome tracking — that makes every technique more effective because it’s applied with clinical intent rather than applied generically.
How do I enroll or inquire about team training?
Visit KeplingerInstitute.com for enrollment, or email training@KeplingerInstitute.com directly for team training and custom program inquiries.
Is this the same as That’s The Rub?
Related but separate. That’s The Rub is the client-facing massage practice at 205 N. College Ave in Bloomington. The Keplinger Institute is the professional training and CE arm, founded by TTR’s founder Lisa Keplinger. The Institute trains TTR’s therapists and is now open to the broader profession through KeplingerInstitute.com.
