Lisa Keplinger, Owner of That's the Rub

As you may or may not know, That’s the Rub is the dream and brainchild of massage therapist extraordinaire, corporate spa consultant, and all-around fantastic individual Lisa Keplinger. Every now and again, someone out in the big, wide world recognizes what an amazing entrepreneur she is and calls for an interview about her story, and her ideas about the future of massage therapy (for the record, she’s got a lot). Today we’re delighted to share with you the most recent one done by a leading massage industry education magazine. 

1. Tell us a bit more about you and your practice as it is today? i.e. are you a solo practitioner or a business owner? If solo, what kind of an establishment do you work for, how large is it, what is the clientele like, what is the specialty offered? If it is a business that you own, kindly include the same time of relevant information that will give the reader a good idea about your establishment/practice. Please also include where you live and work?

I’m a business owner and a solo practitioner among many. The business is That’s the Rub Massage Therapy Center. We have five treatment rooms, eight massage therapists, a Tarot reader and an acupuncturist, we also have three front desk staff and a wonderful marketing manager.

Our clientele varies. We are a college town (Bloomington, IN) so we work with a lot of professors and students alike. There are also many businesses around us because we’re downtown that a lot of people from the surrounding businesses also come to see us.

Our specialty is our Therapeutic Rub. It’s focused on exactly what their problem areas are, then we pick them apart and put them back together again with an integrative deep tissue, myofascial and massage to name just a few of the modalities that most of us do. Then we all also have our individual specialties that come into play.

We consider ourselves family and is a family owned business. My husband/business partner and I established That’s the Rub Massage Therapy Center in March of 2010, we’re about to celebrate our four year anniversary. Each therapist is an independent contractor and is responsible for their own schedule/communication with our front desk staff to keep things running smooth and in an orderly fashion.

2. Tell us why you chose to go into massage and at what point in your life did you decide to do so? What were you doing at the time? Where did you first hear about the massage career? What factors influenced your decision? What were you looking to get out of this decision? CONTINUE READING